It’s been used so much that you may not have even known a new slogan was introduced over 10 years ago - Pork: Be Inspired
Now, if you already knew that, please get out more (kidding). But if you’re like me and just are discovering this new slogan as of 4 minutes ago via a Google search, well, it’s good to feel like I’m not alone. Anyways…looking at that old slogan, what first came to mind was - why is pork being relegated to the “other” white meat? In the shadow of chicken and positioned as a “look at me, I’m also healthy” alternative?
I think it’s because pork was and still is a bit of an underdog - seen as less “healthy” than chicken and less glamorous than beef, pork is always out of the spotlight and often also forgotten apart from when bacon makes its appearance at the breakfast table. Well, I for one think pork should step out of the shadows. It’s time for the humble hog to shine as the star of your next meal and be the showstopper it deserves to be.
Let's dive in.